The new Google Analytics (GA4) is here. This next generation of Google Analytics will take your digital analytics to a whole new level by delivering the essential customer insights you need in a privacy-safe way. In order to experience this new Analytics, you will need to upgrade to Google's latest tagging solution. Currently the AspDotNetStorefront uses soon to be deprecated GA scripts.
By updating your current Google Analytics tag (analytics.js) to the Google tag (gtag.js), not only will you have access to the new Analytics, you will also benefit from:
- Privacy-focused measurement: Benefit from Google's advanced modeling technology, to fill gaps in your understanding of customer behavior when cookies and other identifiers aren't available, without compromising
user privacy.
- Code-less tag management: Turn measurement features on and off within your Google Analytics account without having to manually change tags on your page.
- Faster and easier integration: Seamlessly implement and integrate with other Google products, such as Google Ads and Google Optimize.
You can find the Google tag (gtag.js) in your Analytics account and we will implement it along with page view, checkout, conversion purchase events into your MSx or v10 cart!
Note: if you already use Google Tag Manager, no action is needed.
Use the Tag Assistant tool to verify and troubleshoot your tag setup.
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