Successful ecommerce is all about connecting potential customers with the products they need. This means making your products as visible as possible to customers that are ready to buy. Advanced ecommerce search tools direct customers to the right products once they’ve found you, but what about attracting potential customers to your ecommerce site in the first place? A blog is not only a powerful SEO and marketing tool, it’s a great way to connect with your customers and keep them coming back.

Blogging For Search Engine Optimization
As search engines continue to lend more weight to relevant content, maintaining a blog has become a great way to improve your site’s search engine ranking and develop domain strength for a wider variety of keywords. Even for ecommerce sites with keyword-rich product descriptions, extending relevant content to a blog adds valuable additional pages and links. Further still, search engines lend importance to fresh and regularly updated content and blog pages are more likely to receive inbound links from other websites. Adding a blog to your ecommerce site will attract more search traffic and get more exposure for your products.

Connect With Your Customers
Maintaining a blog is a great way to increase the number of potential customers that visit your ecommerce site, but it’s also a great way to keep them there. Offering useful information on issues related to your industry establishes the credibility and trust that will pay dividends in repeat business and customer loyalty. Eventually customers will come to you as a trustworthy go-to resource for information and products in your field.

Your blog is an ideal opportunity to expand on product descriptions and identify important product features that address your customers’ needs. Tying your blog posts back to relevant products builds a network of information and product solutions that encourage customers to more actively explore your full product offering.

Blog for AspDotNetStorefront from Compunix
Our blog add-on for AspDotNetstorefront shopping carts makes it easy to take advantage of the power of an ecommerce blog - and it all happens right on your own site! Unlike standalone platforms, our blog add-on keeps search engine friendly content right on your domain for maximum SEO impact. Add relevant content, connect with customers and create a community around your products for a more complete ecommerce system.

Easy administration, interactivity and more
It all starts right in your shopping cart administrative console - build unlimited blogs and blog entries, add categories and archives, display a read count for each entry and customize the look of your blog with CSS styles. Take your blog posts even further with interactive features like comment features, Facebook like buttons, Twitter integration and RSS feeds to build a community around your products. To enhance the visibility of your blog to search engines even more, we’ve also included important structural elements like categories and keyword-rich URLs.

Get started with a blog and start seeing more search traffic, more repeat customers, and more sales!